TY - JOUR
T1 - Twitter and Olympics
T2 - Exploring factors which impact fans following American Olympic Governing Bodies
AU - Li, Bo
AU - Scott, Olan K.M.
AU - Dittmore, Stephen W.
N1 - Publisher Copyright:
© 2018, Emerald Publishing Limited.
PY - 2018/10/12
Y1 - 2018/10/12
KW - Olympic fans
KW - Olympic Governing Bodies
KW - Rio Olympics
KW - Social media
KW - Twitter
UR - https://www.scopus.com/pages/publications/85047815517
UR - https://www.scopus.com/pages/publications/85047815517#tab=citedBy
U2 - 10.1108/IJSMS-04-2017-0030
DO - 10.1108/IJSMS-04-2017-0030
M3 - Article
AN - SCOPUS:85047815517
SN - 1464-6668
VL - 19
SP - 370
EP - 383
JO - International Journal of Sports Marketing and Sponsorship
JF - International Journal of Sports Marketing and Sponsorship
IS - 4
ER -