Typology of online brand communities: An examination of south korean automobile online brand communities

Jae Hee Park; Sally Mcmillan

doi:10.1080/10496491.2014.996797

Typology of online brand communities: An examination of south korean automobile online brand communities

School of Communication

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	143-162
Número de páginas	20
Publicación	Journal of Promotion Management
Volumen	21
N.º	2
DOI	https://doi.org/10.1080/10496491.2014.996797
Estado	Published - mar 4 2015

ASJC Scopus Subject Areas

Marketing

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10.1080/10496491.2014.996797

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