TY - JOUR
T1 - Typology of online brand communities
T2 - An examination of south korean automobile online brand communities
AU - Park, Jae Hee
AU - Mcmillan, Sally
N1 - Publisher Copyright:
© 2015 Taylor & Francis Group, LLC.
PY - 2015/3/4
Y1 - 2015/3/4
KW - automobile online brand communities
KW - content analysis
KW - online brand communities
KW - online communities
UR - https://www.scopus.com/pages/publications/84929155367
UR - https://www.scopus.com/pages/publications/84929155367#tab=citedBy
U2 - 10.1080/10496491.2014.996797
DO - 10.1080/10496491.2014.996797
M3 - Article
AN - SCOPUS:84929155367
SN - 1049-6491
VL - 21
SP - 143
EP - 162
JO - Journal of Promotion Management
JF - Journal of Promotion Management
IS - 2
ER -