User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract

Youngtae Choi; Michael W. Kroff

doi:10.1007/978-3-319-99181-8_174

User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract

Youngtae Choi
, Michael W. Kroff

Marketing and Logistics

Producción científica: Chapter

Idioma original	English
Título de la publicación alojada	Developments in Marketing Science
Subtítulo de la publicación alojada	Proceedings of the Academy of Marketing Science
Editorial	Springer Nature
Páginas	535
Número de páginas	1
DOI	https://doi.org/10.1007/978-3-319-99181-8_174
Estado	Published - 2018

Serie de la publicación

Nombre	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (versión impresa)	2363-6165
ISSN (versión digital)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

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10.1007/978-3-319-99181-8_174

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Choi, Y., & Kroff, M. W. (2018). User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract. En Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 535). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-99181-8_174

User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract. / Choi, Youngtae; Kroff, Michael W.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2018. p. 535 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Producción científica: Chapter

Choi, Y & Kroff, MW 2018, User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract. En Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 535. https://doi.org/10.1007/978-3-319-99181-8_174

Choi Y, Kroff MW. User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract. En Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2018. p. 535. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-99181-8_174

Choi, Youngtae ; Kroff, Michael W. / User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions : An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2018. pp. 535 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract

Serie de la publicación

ASJC Scopus Subject Areas

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