Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	168-198
Número de páginas	31
Publicación	International Journal of Internet Marketing and Advertising
Volumen	6
N.º	2
DOI	https://doi.org/10.1504/IJIMA.2010.032480
Estado	Published - abr 2010
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

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title = "Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge",

keywords = "E-commerce knowledge, Elaboration likelihood model, Involvement, Online trust, Website trust",

author = "Chunsik Lee and Jisu Huh",

year = "2010",

month = apr,

doi = "10.1504/IJIMA.2010.032480",

language = "English",

volume = "6",

pages = "168--198",

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AU - Lee, Chunsik

AU - Huh, Jisu

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KW - E-commerce knowledge

KW - Elaboration likelihood model

KW - Involvement

KW - Online trust

KW - Website trust

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U2 - 10.1504/IJIMA.2010.032480

DO - 10.1504/IJIMA.2010.032480

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SN - 1477-5212

VL - 6

SP - 168

EP - 198

JO - International Journal of Internet Marketing and Advertising

JF - International Journal of Internet Marketing and Advertising

IS - 2

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