What do we Really Know About What we Know?: The Nature of Relationship Governance in the Reverse Supply Chain

Robert Frankel; Diane A. Mollenkopf; Ivan Russo; B. Jay Coleman; G. Peter Dapiran

doi:10.1007/978-3-319-24184-5_23

What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain

Robert Frankel
, Diane A. Mollenkopf
, Ivan Russo
, B. Jay Coleman
, G. Peter Dapiran

Producción científica: Chapter › revisión exhaustiva

Idioma original	American English
Título de la publicación alojada	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Subtítulo de la publicación alojada	Proceedings of the 2013 World Marketing Congress
DOI	https://doi.org/10.1007/978-3-319-24184-5_23
Estado	Published - ene 1 2016

Serie de la publicación

Nombre	Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)

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10.1007/978-3-319-24184-5_23Licencia: Unspecified

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Frankel, R., Mollenkopf, D. A., Russo, I., Coleman, B. J., & Dapiran, G. P. (2016). What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. En Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)). https://doi.org/10.1007/978-3-319-24184-5_23

What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. / Frankel, Robert; Mollenkopf, Diane A.; Russo, Ivan et al.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. 2016. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)).

Producción científica: Chapter › revisión exhaustiva

Frankel, R, Mollenkopf, DA, Russo, I, Coleman, BJ & Dapiran, GP 2016, What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. En Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS). https://doi.org/10.1007/978-3-319-24184-5_23

Frankel R, Mollenkopf DA, Russo I, Coleman BJ, Dapiran GP. What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. En Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. 2016. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)). doi: 10.1007/978-3-319-24184-5_23

Frankel, Robert ; Mollenkopf, Diane A. ; Russo, Ivan et al. / What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. 2016. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)).

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