What prompts consumers to purchase online? A machine learning approach

Shrawan Kumar Trivedi; Pradipta Patra; Praveen Ranjan Srivastava; Justin Zuopeng Zhang; Leven J. Zheng

doi:10.1007/s10660-022-09624-x

What prompts consumers to purchase online? A machine learning approach

Shrawan Kumar Trivedi
, Pradipta Patra
, Praveen Ranjan Srivastava
, Justin Zuopeng Zhang
, Leven J. Zheng

Management

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	2953-2989
Número de páginas	37
Publicación	Electronic Commerce Research
Volumen	24
N.º	4
DOI	https://doi.org/10.1007/s10660-022-09624-x
Estado	Published - dic 2024

ASJC Scopus Subject Areas

Economics, Econometrics and Finance (miscellaneous)
Human-Computer Interaction

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10.1007/s10660-022-09624-x

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AU - Patra, Pradipta

AU - Srivastava, Praveen Ranjan

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AU - Zheng, Leven J.

N1 - Publisher Copyright: © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2022.

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KW - Artificial intelligence

KW - Consumer

KW - E-commerce

KW - Feature selection

KW - Machine learning

KW - Purchase intention

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