Winning Strategies in Marketing Your Sporting Events

Vincent Mumford; Jennifer J. Kane; Michael P Maina

Winning Strategies in Marketing Your Sporting Events

Vincent Mumford
, Jennifer J. Kane
, Michael P Maina

University of Central Florida

Producción científica: Article › revisión exhaustiva

Resumen

Presents strategies on marketing high school sporting events to increase spectators attendance and revenue. Discussion on admission prices, concessions and merchandise products; Importance of team mascots on adding entertainment in the program; Details of increasing promotions and publicity.

Idioma original	American English
Páginas (desde-hasta)	50-54
Publicación	Scholastic Coach & Athletic Director
Volumen	73
N.º	6
Estado	Published - 2004

Disciplines

Marketing
Education
Psychology
Sports Studies

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title = "Winning Strategies in Marketing Your Sporting Events",

abstract = " Presents strategies on marketing high school sporting events to increase spectators attendance and revenue. Discussion on admission prices, concessions and merchandise products; Importance of team mascots on adding entertainment in the program; Details of increasing promotions and publicity. ",

keywords = "High School Sports, Marketing, Methods, Psychological aspects, Sports Marketing, Sports Promoters",

author = "Vincent Mumford and Kane, \{Jennifer J.\} and Maina, \{Michael P\}",

note = "Mumford, V., Kane, J. J., \& Maina, M. (2004, January). Winning strategies in marketing your sporting events. Scholastic Coach \& Athletic Director, 73(6), 50–54. *",

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KW - Methods

KW - Psychological aspects

KW - Sports Marketing

KW - Sports Promoters

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